Dose of Kasa is a fashion clothing brand that specializes in ready-to-wear dresses, custom-made designs and bridal wears

The Need

Dose of Kasa came to us with a need to rebrand the company as it is expanding into different clothing categories. They also wanted to increase conversions through the online store and social media platforms, they wanted an increase their ROI on digital spending. They wanted a wholesome digital strategy.

The Solution 

We created a new brand guide highlighting the quality of designs that Dose of Kasa is known for. The brand guide included a new logo, packaging, tags, videos and so much more towards the launch of rebranded Dose of Kasa brand. We upgraded DOK customer relationship tool and social media management tool to increase response time and post schedules. We created an e-commerce store and integrated email marketing tools to improve sales. We also integrated SEO techniques to boost the search engine ranking of the brand and relevant keywords. We created content and improved advertising techniques.

We created an inbound and outbound marketing strategy to attract customers, convert and retain them, we created an easy user journey to increase conversion to meet the objectives.
- Website: we built an e-commerce store integrating a pricing system that automates the product and delivery charge.

- Gamification Strategy: We created a reward system that will increase engagement, conversion and retention. We integrated coupons, discounts and a leaderboard to meet sales and engagement.
- Campaign and Social Media Marketing: we created campaigns and utilized social media tools to improve marketing efforts to meet objectives. We upgraded social media management systems to improve existing marketing efforts.
- SEO and CRM: we integrated the best SEO techniques to help the brand rank better across all the one listings and search engines. We integrated a CRM model to respond to customers' enquiries, email to improve conversion and newsletters to include promotions
- Advertising and Analysis Metrics: we created content for advertising and promotions and use analytics tools to monitor all marketing strategies put in place.

Key Achievement
- 68% increase in revenue
- 8.7* ROI on Ads and campaign spend
- Over 700k monthly impressions
- Over 20k page visits weekly
- Over 100k products sold online

 

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